2012
It started with a simple question
"Little brown biscuits – we wouldn't eat these for every meal, every day, so why should our pets?"
This is the question that led us on a journey to change the face of pet food for the better.
2013
A food
revelation
Months of research led us to an age-old preservation method of removing the moisture from food.
2014
Memorable
milestones
In 2014, our co-founders entered the Dragons' Den and we were lucky enough to win over two dragons!
2017
Hosting a
royal visit
Her Royal Highness Princess Anne visited us here in West Yorkshire in 2017.
2024
Where we are
today
We've come a long way from creating recipes in Dan's kitchen.
So you could say that in many ways, this is only the beginning!
Since 2012
we've delivered
meals and changed the lives of thousands of pets for the better
Learn more
about Pure
Our dogs are a part of the family, so they deserve the best food.
