Cookie policy

1. What Are Cookies

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and supply information to the owners of the site. Each cookie typically contains the name of the domain from which it originated, a lifespan (how long it will remain on your device), and a value, which is usually a randomly generated unique number or string.

Cookies are not programs and cannot carry viruses or install malware on your device. They simply allow a website to recognise your device and remember certain information about your visit, such as your preferred language, the contents of your shopping cart, or whether you are logged in to your account.

In addition to cookies, we may also use similar technologies such as web beacons (also known as pixel tags or clear GIFs), local storage, and session storage. These technologies work in a similar way to cookies and help us understand how you interact with our website. Throughout this policy, when we refer to "cookies," we include these similar tracking technologies unless stated otherwise.

2. How We Use Cookies

At Jeko, we use cookies to ensure our website functions correctly and to provide you with the best possible experience when browsing our range of natural dog food products. Cookies enable us to remember your preferences, keep items in your shopping cart between visits, process your orders securely, and understand how visitors use our site so we can continually improve it.

Specifically, we rely on cookies to: maintain your session while you browse; authenticate your identity when you log in to your account; store your dog's personalised meal plan preferences; remember your delivery address and postcode; protect your account and our forms from cross-site request forgery (CSRF) attacks; analyse traffic patterns and site performance using tools like Google Analytics and Hotjar; and deliver relevant advertising through platforms such as Facebook, Google Ads, and Pinterest.

We categorise cookies based on their purpose and have outlined each type in detail below. Some cookies are placed by us (first-party cookies), while others are set by third-party services we use to enhance your experience or measure our marketing effectiveness (third-party cookies).

3. Types of Cookies We Use

a) Essential / Strictly Necessary Cookies

These cookies are fundamental to the operation of our website and cannot be switched off in our systems. They are usually set only in response to actions you take that amount to a request for services, such as setting your privacy preferences, logging in, filling in forms, or adding items to your cart.

Without these cookies, services you have asked for — like completing a purchase or accessing your account — cannot be provided. Essential cookies include your session cookie (jeko_session), which keeps you logged in as you navigate between pages; your cart cookie ( jeko_cart), which retains the items you've selected; your authentication token ( jeko_auth_token), which verifies your identity; and our CSRF protection token ( jeko_csrf_token), which guards against malicious form submissions. We also store your cookie consent choice in a cookie_consent cookie so we respect your preferences on future visits.

Because these cookies are strictly necessary, they do not require your consent under applicable data protection laws. However, you can still configure your browser to block or delete them, though doing so may prevent parts of the website from functioning correctly.

b) Performance / Analytics Cookies

Performance cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data allows us to identify which pages are most popular, how visitors move through the site, and where users may encounter issues, enabling us to improve the overall experience.

We use Google Analytics 4 to track page views, session duration, bounce rates, and the geographic regions of our visitors. Google Analytics sets cookies such as _ga, _ga_XXXXXXX, _gid, and _gat. The data collected is aggregated and anonymous — it does not personally identify you. We have enabled IP anonymisation in Google Analytics so your full IP address is never stored.

We also use Hotjar to understand user behaviour through heatmaps, session recordings, and feedback polls. Hotjar cookies (such as _hjSessionUser and _hjSession) help us see which parts of our pages attract the most attention and where users click. Hotjar does not collect personally identifiable information, and all session recordings automatically mask sensitive form fields like payment details.

Metrics we track include page load times, server response times, JavaScript error rates, and checkout funnel completion rates. This data directly informs our technical improvements and helps us ensure the site remains fast and reliable for every visitor.

c) Functionality Cookies

Functionality cookies allow our website to remember choices you make and provide enhanced, more personalised features. They may be set by us or by third-party providers whose services we have added to our pages.

For example, the jeko_locale cookie remembers your preferred language and regional settings so content is displayed in the correct format each time you return. The jeko_location cookie stores your delivery postcode so we can instantly show you accurate shipping costs and delivery estimates without asking for it repeatedly.

The jeko_recently_viewed cookie keeps track of the products and recipes you have browsed, allowing us to show relevant "recently viewed" suggestions and personalised recommendations. Similarly, the jeko_dog_profile cookie stores your dog's breed, age, weight, and dietary requirements so that our content and product suggestions are tailored to your pet's specific needs.

If you disable functionality cookies, some personalised features may become unavailable, but the core purchasing experience will still work.

d) Targeting / Advertising Cookies

Targeting cookies are used to build a profile of your interests and show you relevant advertisements on other websites and social media platforms. They work by uniquely identifying your browser and device, and they may be set by our advertising partners through our site.

We use Facebook Pixel (cookies _fbp and _fbc) to measure the effectiveness of our Facebook and Instagram advertising campaigns, retarget visitors who have viewed specific products or started the signup process, and create "lookalike audiences" of people with similar interests to our existing customers.

Google Ads conversion tracking ( _gcl_au) and DoubleClick ( IDE, NID) cookies help us understand which search terms and ad placements drive the most valuable traffic to our site. This enables us to optimise our advertising spend and show you more relevant ads across the Google Display Network.

We also use Pinterest Tag ( _pin_unauth) to track conversions from Pinterest campaigns and deliver personalised pin recommendations.

These cookies do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will still see advertisements, but they will be less relevant to your interests.

4. Cookies We Set

The following table provides a detailed list of the cookies used on the Jeko website, including their name, purpose, duration, and category.

Duration:

5. Third-Party Cookies

In addition to our own cookies, several trusted third-party services place cookies on your device when you visit our website. These third parties provide services that enhance your experience or help us measure and improve our marketing efforts. We carefully vet each third-party provider to ensure they maintain appropriate data protection standards.

Google Analytics and Google Ads: Google LLC provides analytics and advertising services. Google Analytics cookies collect information about how you use our website, while Google Ads cookies track the effectiveness of our advertising campaigns. Google processes this data in accordance with its own Privacy Policy ( policies.google.com/privacy ). You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on .

Facebook (Meta) Pixel: Meta Platforms, Inc. provides the Facebook Pixel, which allows us to measure the effectiveness of our advertising on Facebook and Instagram, retarget visitors with relevant ads, and build custom audiences. Information collected by the pixel is subject to Meta's Data Policy. You can manage your Facebook ad preferences through your Facebook account settings or by visiting facebook.com/adpreferences .

Hotjar: Hotjar Ltd provides behaviour analytics tools including heatmaps, session recordings, and surveys. Hotjar cookies help us understand how visitors interact with specific pages and identify usability issues. Hotjar does not track users across different websites and processes data in accordance with its own Privacy Policy. You can opt out of Hotjar tracking by visiting hotjar.com/legal/compliance/opt-out .

Pinterest Tag: Pinterest, Inc. provides a conversion tracking tag that allows us to measure the effectiveness of our Pinterest advertising campaigns and deliver more personalised content on Pinterest. You can manage your Pinterest privacy settings in your Pinterest account under Privacy and data.

Stripe: Stripe, Inc. processes payments on our website and may set cookies necessary for fraud detection and secure payment processing. These cookies are classified as strictly necessary and are essential for completing transactions. For more information, see Stripe's Privacy Policy .

6. Managing Your Cookies

You have the right to decide whether to accept or reject cookies. When you first visit our website, we present a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences by category. You can change your consent preferences at any time by clicking the "Cookie Settings" link in the footer of our website.

You can also control cookies through your browser settings. Most browsers allow you to view, manage, and delete cookies. Below are instructions for the most common browsers:

Go to Settings > Privacy and security > Cookies and other site data. From here you can block third-party cookies, block all cookies, or clear cookies when you close Chrome. You can also view and delete individual cookies by visiting Settings > Privacy and security > Cookies and other site data > See all cookies and site data.

Go to Settings > Privacy & Security. Under Enhanced Tracking Protection, choose Standard, Strict, or Custom to control how cookies are handled. You can also manage exceptions for specific websites and clear cookies under Settings > Privacy & Security > Cookies and Site Data > Manage Data.

On macOS, go to Safari > Settings > Privacy. You can enable "Prevent cross-site tracking" and choose to block all cookies. To manage stored cookies, click "Manage Website Data." On iOS, go to Settings > Safari > Privacy & Security, where you can toggle "Prevent Cross-Site Tracking" and "Block All Cookies."

Go to Settings > Cookies and site permissions > Manage and delete cookies and site data. You can choose to block third-party cookies, block all cookies, or clear cookies when you close the browser. Edge also provides a tracking prevention feature under Settings > Privacy, search, and services with Basic, Balanced, and Strict levels.

For other browsers, please consult the browser's help documentation or visit www.allaboutcookies.org/manage-cookies for general guidance on managing cookies in various browsers.

7. Impact of Disabling Cookies

You are free to disable cookies at any time, but please be aware that doing so may significantly affect your experience on our website. If you block or delete essential cookies, you may not be able to log in to your account, add items to your shopping cart, or complete a purchase. Your personalised meal plan settings and dog profile information may also be lost.

If you disable performance and analytics cookies, we will not be able to collect data about your visit. This means we may be slower to identify and fix technical issues, and our ability to optimise the website for a better user experience will be limited.

Disabling functionality cookies means the website will not remember your preferences such as language, delivery location, or recently viewed products. You may need to re-enter this information on each visit.

If you block targeting and advertising cookies, you will still see online advertisements, but they will be generic rather than tailored to your interests. You may also see the same advertisement more frequently, as frequency capping relies on cookies.

8. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) setting that sends a signal to websites indicating that you do not wish to be tracked. There is currently no universally accepted standard for how companies should respond to DNT signals, and no industry or legal framework has been finalised to define what "tracking" means in this context.

At this time, our website does not respond to DNT browser signals. However, we respect your privacy choices and encourage you to use the cookie management options described in Section 6 above to control how cookies are used during your visit. Additionally, the Global Privacy Control (GPC) signal is honoured in jurisdictions where it is legally required. If your browser sends a GPC signal, we will treat it as a valid opt-out of the sale or sharing of your personal information where applicable under law.

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, the cookies we use, or for legal, regulatory, or operational reasons. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you through a prominent notice on our website or via email.

We recommend that you review this Cookie Policy periodically to stay informed about how we use cookies and related technologies. Your continued use of our website after any changes to this policy constitutes your acceptance of the updated terms.

10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, or if you would like to exercise your rights regarding your personal data, please do not hesitate to contact us:

Jeko Ltd

Unit 1, Riverside Business Park Bakewell Road Loughborough Leicestershire, LE11 5QY United Kingdom

Email: [email protected]

Phone: +44 (0) 101 123 4567

Data Protection Officer: [email protected]